Aug 8, 2023

How Data Analytics is used in Pharmaceutical Industry?

In today's data-driven world, businesses and organizations have access to vast amounts of information. Harnessing the power of data analysis enables them to gain valuable insights and make informed decisions. One such organization leveraging the potential of data analysis is MoonPharma, a leading pharmaceutical company. As a Data Analyst at MoonPharma, you have been given a critical objective: improve the distribution of malaria drugs and increase sales in the region of San-moskito. This blog will take you through the step-by-step process of data analysis employed to achieve this goal.

What is Data Analysis?

Data analysis is a multifaceted process that involves finding, collecting, cleaning, examining, and modeling data to derive meaningful information and gain valuable insights. It serves as a bridge between raw data and actionable knowledge, enabling individuals and organizations to make informed choices and predictions. Through the application of statistical techniques, data analysis uncovers patterns, trends, correlations, and dependencies within datasets, revealing the hidden stories within the numbers.

The Steps of Data Analysis

Step 1: Specify Data Requirements and Collect Data

Before diving into the analysis, it is essential to define the data requirements. By clearly understanding the objectives and questions to be answered, you can set the direction for your analysis. For improving malaria drug distribution, you need relevant data sources, including sales data, demographics, healthcare facilities, and information about competitors. Collaborating with different departments within MoonPharma will help gather internal data, while external sources such as government health databases and market research reports can provide valuable insights.

Step 2: Clean and Process the Data

Raw data is seldom perfect; it may contain errors, inconsistencies, and missing values. Data cleaning is a crucial step to ensure accuracy and reliability in the analysis. By using tools like OpenRefine and Python's Pandas library, you can identify and handle missing or erroneous data points. Once the data is cleaned, it needs to be processed and transformed into a suitable format for analysis. This may involve merging datasets, standardizing variables, and creating new derived variables if needed.

Step 3: Exploratory Data Analysis (EDA)

With clean and processed data in hand, the next step is to perform Exploratory Data Analysis (EDA). EDA involves using various statistical techniques and visualizations to gain insights into the data. Some key questions to address during EDA include:

  • What is the current market size for malaria drugs in San-moskito?
  • Which areas have the highest malaria prevalence?
  • How are the sales of malaria drugs distributed across different demographics?
  • Are there any seasonal trends in malaria drug sales?
  • Who are the main competitors in the market?

By analyzing the data, you can identify high-risk areas with a large population that require more resources for targeted distribution.

Step 4: Build the Distribution Model

The insights gained from EDA will help in building a distribution model. This model aims to optimize the allocation of malaria drugs to different regions based on their prevalence and population. By leveraging statistical methods, machine learning algorithms, and domain expertise, the model can recommend optimal distribution strategies. For example, clustering algorithms can group regions with similar characteristics, enabling MoonPharma to tailor distribution plans accordingly.

Step 5: Monitor and Evaluate KPIs

Implementing the distribution model is not the end of the process; it marks the beginning of monitoring and evaluation. Key Performance Indicators (KPIs) such as sales growth, market share, and customer satisfaction need to be tracked over time. By regularly assessing these KPIs, you can measure the effectiveness of the new distribution strategies. If any discrepancies or inefficiencies are identified, adjustments can be made to improve the model's performance continually.

Step 6: Prepare a Comprehensive Report

The final step involves presenting the findings of the analysis in a comprehensive report. This report should include visualizations, key insights, recommendations, and an action plan for implementing the changes. Effective communication is crucial to ensure that the proposed strategies are understood and embraced by stakeholders at MoonPharma. Tools like Microsoft Word or Google Docs can be used to create a well-structured report, and visualization tools like Tableau or Plotly can be employed to create impactful charts and graphs.


Data analysis holds immense power in driving data-driven decision-making. By following the fundamental steps of data analysis, MoonPharma successfully improved the distribution of malaria drugs in San-moskito. The transformative process of data analysis unearthed valuable insights, leading to data-driven strategies and informed choices that paved the way for success and growth. Embracing data analysis as a powerful tool empowers organizations to navigate the complexities of an increasingly data-centric world, making informed choices that can positively impact businesses, communities, and lives. Through meticulous data analysis, MoonPharma continues to fulfill its mission of combating malaria and improving public health in San-moskito and beyond.

We at Alphaa AI are on a mission to tell #1billion #datastories with their unique perspective. We are the community that is creating Citizen Data Scientists, who bring in data first approach to their work, core specialisation, and the organisation.With Saurabh Moody and Preksha Kaparwan you can start your journey as a citizen data scientist.

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